Case Study: Maponya Mall boosts foot traffic and global visibility with The Brand Cartel

Maponya Mall boosts foot count 15% with The Brand Cartel

Maponya Mall approached The Brand Cartel with the challenge of attracting new audiences and being recognized as a world-class venue for activations. The vendor was tasked with creating a campaign to achieve these goals.

The Brand Cartel created an experiential event in partnership with Clover Creamo'naise to build a 4km sandwich that broke the Guinness World Record. This campaign generated significant PR value worth over R1.6 million, reached over 17 million people through media, and increased mall foot traffic by 15%. The Brand Cartel successfully positioned the mall as a major tourist destination and a world-record holder.

Maponya Mall