The Brand Cartel
14 Case Studies
A The Brand Cartel Case Study
CAT Watches faced the challenge of increasing sales while operating on a conservative budget. They engaged the vendor, The Brand Cartel, to leverage social media and a targeted marketing campaign to boost their online and in-store performance.
The Brand Cartel implemented an integrated campaign focused on creating shareable content with a strong masculine appeal, which was precisely targeted to a socially active, masculine-affinitive audience in South Africa. As a result, the customer's Facebook page grew by 5,829 likes and their sales volume increased by 15% in-store within the first four months, leading to an increased marketing budget.