Case Study: CAT WATCHES boosts Facebook growth and sales with The Brand Cartel

A The Brand Cartel Case Study

Preview of the CAT WATCHES Case Study

CAT WATCHES grows Facebook by 5,829 likes with The Brand Cartel

CAT Watches faced the challenge of increasing sales while operating on a conservative budget. They engaged the vendor, The Brand Cartel, to leverage social media and a targeted marketing campaign to boost their online and in-store performance.

The Brand Cartel implemented an integrated campaign focused on creating shareable content with a strong masculine appeal, which was precisely targeted to a socially active, masculine-affinitive audience in South Africa. As a result, the customer's Facebook page grew by 5,829 likes and their sales volume increased by 15% in-store within the first four months, leading to an increased marketing budget.


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