Case Study: Tourism WA transforms trip planning and in-trip engagement with The Brand Agency's Dream Pass

Tourism WA transforms a free digital ID into a personalised travel concierge with The Brand Agency

The customer, Tourism WA, faced the challenge of only engaging travellers during the pre-trip planning phase, with limited digital support available to visitors once they arrived in Western Australia. To bridge this gap, they partnered with The Brand Agency to develop a new digital concierge service.

The Brand Agency created Dream Pass, a progressive web app that transformed Tourism WA's existing member accounts into a personalized travel companion. The solution provided users with curated deals and tailored recommendations, which in turn generated richer data for Tourism WA and created a new platform for partnerships with local providers.

Tourism WA