Case Study: Road Safety Commission drives safer journeys with The Brand Agency

Road Safety Commission lifts campaign awareness to 82% with The Brand Agency

The Brand Agency partnered with the Road Safety Commission to address a critical challenge: reducing road fatalities and serious injuries among the demographic of "Mature Families." Despite this audience's sense of responsibility, existing safety messaging was failing to connect and change their behavior effectively.

The Brand Agency's solution was the "No One Plans a Crash" campaign, which used emotive short films depicting relatable family scenarios and the potential consequences of unsafe driving. This approach successfully resonated with the target audience, achieving an 82% awareness rate against a 70% KPI. Most importantly, 53% of viewers reported taking a behavior change action after seeing the campaign, demonstrating a tangible impact on driving habits.

Road Safety Commission