Case Study: Road Safety Commission engages young drivers with Wheelmates Road Quests from The Brand Agency

Road Safety Commission launches Wheelmates Road Quests for 16-25 drivers with The Brand Agency

The Road Safety Commission faced the challenge of engaging young drivers, a high-risk demographic, with traditional road safety education. Partnering with The Brand Agency, the customer needed to move beyond basic rules and equip novice drivers with practical decision-making skills for complex real-world scenarios through an innovative digital platform.

The Brand Agency developed the 'Wheelmates' platform, featuring an interactive "Road Quests" web game built with React that immerses users in choose-your-own-adventure driving scenarios. This experiential learning tool, supported by a vibrant Umbraco CMS website, was designed to foster critical thinking and proactive safety habits. The solution was launched with a supporting digital campaign to drive significant engagement and empower young drivers with lifelong safe behaviors.

Road Safety Commission