Case Study: MSWA drives early lottery sell-out and $21M revenue with The Brand Agency

MSWA generates $21M in Mega Home Lottery revenue with The Brand Agency

MSWA, a Western Australian organization supporting people with neurological conditions, faced a challenge with its Mega Home Lottery. Due to cost-of-living pressures, consumers were hesitant to purchase $100 tickets. The Brand Agency was tasked with balancing the aspirational dream of winning with a clear demonstration of how each purchase supports MSWA's critical work.

The Brand Agency developed a campaign framing the lottery as an invitation to a next-level lifestyle, while highlighting its tangible purpose. The agency provided end-to-end support, including creative development, media buying, and managing the entire digital e-commerce ecosystem. This solution led the MSWA Mega Home Lottery 25B to sell out early, generating $21 million in total revenue and $49,000 in additional donations, while processing over $50 million annually through a streamlined sales platform.

MSWA