Case Study: Kleenheat boosts customer acquisition with The Brand Agency

Kleenheat boosts sign-ups 16% with The Brand Agency

Kleenheat, a challenger brand in the natural gas market, partnered with The Brand Agency to maintain its competitive edge against larger rivals with bigger budgets. Their challenge was to differentiate themselves and keep their messaging fresh in a crowded, price-driven category where it was difficult to stand out.

The Brand Agency's solution was to double down on Kleenheat's "No Song and Dance" platform using memorable characters to underscore a commitment to genuine customer value. This multi-channel campaign resulted in a 111% exceedance of acquisition expectations, driving a 16% year-over-year increase in sign-ups and adding over 24,600 new customers.

Kleenheat