Case Study: Rekhta improves mobile Urdu poetry access with BrancoSoft

Rekhta launches mobile poetry apps with BrancoSoft across Android and iOS

Rekhta, a digital platform dedicated to Urdu poetry and literature, needed to build mobile applications that could provide a fast, readable, and culturally sensitive experience for its global audience. The challenge was to balance rich literary content with multilingual presentation, search and discovery, and smooth performance while preserving the emotional quality of the poetry. BrancoSoft was engaged to support the mobile app development for Android and iOS.

BrancoSoft designed and built mobile-first reading and discovery flows for the poetry apps, integrating with Rekhta's content APIs. The solution provided an improved mobile experience with better discovery of poets and ghazals, consistent performance across Android and iOS, and more readable multilingual content. This created a mobile-first foundation for Rekhta's future product growth.

Rekhta