Case Study: ZAFUL (online fashion retailer) doubles email revenue with Branch's Universal Email solution

ZAFUL Doubles Email Revenue 210% INCREASE with a Seamless Email-to-App Experience

ZAFUL, an online fashion retailer focused on bold, trend-driven apparel, needed to turn email subscribers into app shoppers because their marketing links always opened the mobile web even when the app was installed. With apps converting roughly 3x better than mobile web, ZAFUL’s challenge was to create a smoother mobile experience that increased app engagement and purchases.

By implementing Branch’s Universal Email deep linking, ZAFUL started routing newsletter clicks directly to specific in-app product pages and gained full visibility into down-funnel events. The change lifted email click-to-app opens from 0% to 28.4% and drove a 210% increase in revenue from email marketing, while enabling better campaign optimization and tracking of app installs and purchases.

ZAFUL

Renee Liu

Operation Manager