Case Study: Voot achieves 2.5x signups, 4x sessions and 16% higher 1-week retention with Branch deep linking

Voot Builds an Optimal Social Sharing Platform with Deep Linking

Voot is an entertainment app offering 17,000 hours of content, but its growth was hindered by poor social sharing: links sent friends to the app store and, after install, users had to hunt for the original show, causing drop-off and low engagement. Voot needed a seamless, cross-platform sharing solution to improve outreach and retention.

By integrating Branch deep links, Voot enabled one-click sharing that routes users directly to specific listings or show pages across devices and platforms, handles edge cases (including iOS 9), and bundles interaction data to optimize sharing channels. The result: a 2.5x increase in signup conversions, a 4x increase in sessions, and a 16% lift in one-week retention for users who installed via contextual deep links.

Voot