Case Study: Vango boosts engagement and conversions with BranchLinks (Branch)

VANGO Boost Sengagement and Conversions with Branchlinks That Work Across All Platforms

Vango is a mobile marketplace that connects buyers with original art from emerging artists, but its key organic growth channel—sharing—was failing on mobile. Shared links sent potential users to app stores or generic home screens, forcing them to search for the original piece and causing high drop-off during the critical first interaction.

Vango integrated Branch contextual deep links so shared content opened directly to the exact artwork across text, email, and social platforms, even after install. This removed friction for buyers, turned Vango into a mobile portfolio for artists, and drove strong results: 2.5× signup conversion, 4.3× more sessions, and 2× one‑month retention.

Vango

Ethan James Appleby

Explorer & Founder