Case Study: Gogobot achieves a 78% lift in signup conversion with Branch

Using Branch's personalized onboarding infrastructure, Trip.com (formerly Gogobot) increased conversion to signup to 78%

Gogobot, the travel discovery app with millions of users, needed a better way to turn shared lists and referral traffic into a seamless mobile onboarding experience. Using Branch deep links and a personalized welcome screen, Gogobot wanted to make it easy for new users to open shared content directly in the app and preserve context through install.

Branch implemented deep linking for Gogobot with a seamless integration that enabled users to land directly on shared lists after download. The result was a 78% lift in sign-up conversion events compared with Gogobot’s default welcome screen, showing a measurable improvement in onboarding and user engagement.

Gogobot

Zaid Al-Husseini

VP of Product