Case Study: UK Media Company achieves 25% higher content consumption and 94% more app installs with Branch

UK Media Company Implements App-First Strategy To Grow User Engagement by 25%

UK Media Company, a leading U.K. news publisher, was facing declining traffic quality and revenue from third-party platforms as privacy changes and tracking limitations made it harder to grow owned audiences. With most users anonymous and app users consuming far more content than mobile web users, the company needed a way to convert web visitors into loyal app users and prove the value of a new partner solution. Branch, including Branch Journeys smart banners, was selected to help address this challenge.

Branch implemented a web-to-app strategy using targeted smart banners, audience segmentation, and data integration with the company’s warehouse to build an ID graph and better measure user behavior across web and app. The result was a 25% increase in content consumption in the 14 days after install and a 94% increase in attributed app installs within four months. Branch also helped the marketing team work more independently and set up the company for further personalization and growth.