Case Study: Tonsser achieves 15% lower CPI and 1.5× higher ad engagement with Branch

Tonsser Uses Branch to Win User Engagement and Lower CPI

Tonsser, Europe’s leading social network for youth footballers used by over 750,000 players to track stats and connect with clubs, faced a Snapchat user-acquisition problem: inefficient workflows, manual exclusion lists, spreadsheet-based tracking and no real-time visibility into campaign performance left them unable to optimize cost‑per‑install (CPI) or audience segmentation.

By integrating Branch as Snapchat’s measurement partner, Tonsser gained real‑time CPI and retention data, granular audience segmentation, and automated targeting that prevented showing install ads to existing users. Within two weeks of their updated campaign they cut CPI by more than 15% and increased ad engagement 1.5x, driving a matching rise in in‑app actions such as video posts and stat entries.

Tonsser

Florian Langer

Growth Manager