Case Study: The Chefz boosts app revenue 650% with Branch

The Chefz Eliminates Attribution Blindspots To Grow App Revenue by 650%

The Chefz, a premium food and sweets delivery platform in Saudi Arabia, was expanding into new services and cities but lacked a way to accurately measure campaign performance across channels. Without an attribution partner, the team couldn’t track installs, revenue, or ROAS effectively, and needed better visibility into the impact of its marketing spend. Branch’s linking and measurement solution, including deep linking, was chosen to solve this challenge.

With Branch, The Chefz tracked influencer, affiliate, and paid campaigns in real time through unique deep links and the Branch Dashboard, allowing it to optimize budgets and partner performance. The results were strong: app installs increased 127%, app revenue grew 650%, and the company achieved 718% ROI and 818% ROAS over eight months.

The Chefz

Abdulrahman Madkhali

Marketing Manager