Case Study: Strava achieves 75% higher click-to-install and 41% email-to-app engagement with Branch deep linking

Strava drives results with mobile-optimized deep links

Strava, a mobile-first social network for athletes, needed a unified, high‑quality user experience across channels, platforms, devices, and product features but found building complex deep‑linking in‑house costly and time‑consuming. The challenge was routing users from web, email, social, and paid channels directly to relevant in‑app content while preserving click context through installs and onboarding.

Strava implemented Branch’s deep‑linking platform (Journeys, Universal Email, and link routing) to drive users straight into the app, saving over 20x in development time and enabling cross‑channel personalization at scale. Results included up to 75% click‑to‑install from Facebook ads, 41% of email clicks resulting in app engagement, 12% installs from Clubs links in three months, and a 21% lift in daily installs from those links, plus improved attribution and optimization across marketing channels.

Strava

Alex Macintosh

Product Manager, Growth