Case Study: Snapdeal achieves 40% increase in click-to-install rate and 29% increase in first-time bookings with Branch deep linking

Snapdeal Enhances Ads Spend ROI with Deep Linking

Snapdeal, a leading Indian online marketplace aiming to be the go-to portal for shopping, faced steep competition and a fractured mobile ad experience. Ads on search keywords like "Adidas shoes" and "iPhone" sent users to the App Store (even if the app was already installed) or to generic localized home pages, forcing a multi-step manual search and hurting conversion rates.

By integrating Branch deep links, Snapdeal routed users intelligently—sending existing app users straight to the relevant in-app content and new users to the App Store then directly to the promoted content after install. This streamlined journey improved ad performance, delivering a 40% increase in click-to-install rate and a 29% increase in first-time bookings.

Snapdeal