Case Study: ShopBack enhances its referral program and attribution with Branch

ShopBack - Customer Case Study

ShopBack, the rewards and discovery platform in Asia-Pacific, wanted to make its referral program easier to use and more effective as it expanded across multiple countries and channels. To support this challenge, ShopBack used Branch for deep linking and referral attribution, helping users share links, open the right app or web destination, and track referral status across devices.

With Branch, ShopBack implemented deferred deep linking, unique referral codes, and postback-based attribution so it could identify successful registrations and purchases from each referral link. The result was a smoother referral experience for both referrers and new users, plus measurable tracking of events like registration and revenue thresholds to trigger rewards accurately.

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