Case Study: Shipt increases membership conversions 46% and cuts acquisition costs 40% with Branch

Shipt Boosts Paid Memberships and Decreases Acquisition Costs with Branch and Affle

Shipt, a same‑day delivery service now operating in over 5,000 cities, offers members unlimited deliveries, exclusive savings and retailer rewards through monthly or annual subscriptions. Facing dropoff after free trials, Shipt sought to boost the share of app downloaders who converted to paid annual memberships while scaling efficiently and maximizing revenue.

Shipt partnered with Affle and Branch, using Affle’s “inside‑out” geo-targeting and RevX programmatic platform (with AI Intellibid and cohort-based retargeting) alongside Branch’s cross‑platform measurement and people‑based attribution to optimize campaigns and feed conversion data back into bidding. The combined approach cut cost per acquisition by 40%, increased Daily Active Users by 19.3%, and lifted membership conversions by 46%, delivering higher ROI on initial membership purchases.

Shipt

Abby Patton

Growth Marketing Manager