Case Study: RTLZWEI increases app installs by 20% with Branch

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

RTLZWEI, the German television channel behind shows like “Berlin – Tag & Nacht” and “Love Island,” was struggling to connect audiences smoothly from TV and digital marketing channels into its mobile apps. To solve this, RTLZWEI partnered with Branch and used Branch Quick Links and attribution tools to bridge the gap between its broadcast and app experiences.

Branch implemented deep links, QR codes, and cross-channel tracking to send viewers directly from platforms like YouTube, Instagram, Facebook, TikTok, and TV screens into the app, while also measuring campaign performance through Branch analytics. The result was a 20% increase in app installs in 2023, plus improved campaign optimization and higher ROAS.

RTLZWEI

Christoph Bock

Channel Lead