Case Study: Philips achieves 10% monthly user adoption and 745,000 app installs with Branch

Philips Provides Customized Mobile Experiences with Branch

Philips, a 125‑year‑old company transforming into a health‑technology leader, faced a fragmented digital landscape with roughly 50 unconnected mobile apps and marketing unable to link users to the right in‑app content. To deliver consistent, contextual experiences and support its consumer‑first strategy, Philips needed a scalable deep‑linking solution to unify touchpoints and guide users to the most relevant app content.

Philips implemented Branch’s deep linking to route users from mobile web and paid ads directly into the appropriate app screens (for example, taking an Airfryer NutriU web click through install to the app’s onboarding). The solution boosted engagement—monthly user adoption rose from 3% to 10% in eight months—and helped drive 745,000 app installs in three months, enabling more personalized, seamless mobile experiences.

Philips

Gianna Spyroulia

Digital Marketing