Case Study: Payoneer achieves 46% app usage growth with Branch Smart Banners

Payoneer Unlocks Mobile App Growth by Leveraging Branch Smart Banners

Payoneer, a global payment platform for cross-border transactions, was struggling to convert heavy mobile web traffic into mobile app users. To close the gap between its website and app, Payoneer turned to Branch and its Journeys smart banners and deep linking tools.

Branch implemented Journeys to create seamless web-to-app experiences, route users to the right in-app content, and support A/B testing across campaigns. The result was stronger attribution and clearer marketing insights, with app usage rising from 33% in 2020 to 46% in 2023 and 204K installs driven by Journeys last year.

Payoneer

Almog Azlan

Product Manager