Case Study: Market Kurly achieves 118% increase in web-to-app engagement with Branch

Market Kurly Doubles Web-to-App Engagement with Branch

Market Kurly is a Korean grocery shopping platform with over 2 million members and $132M in annual sales. The team needed to stitch user journeys across app, mobile web, and desktop and gain unified cross‑platform visibility—paid ad traffic wasn’t being accurately attributed and mobile web visitors weren’t reliably routed to in‑app content.

By implementing Branch’s Journeys smart banners, Deep Links, Universal Ads and People‑Based Attribution, Market Kurly routed mobile web users directly to in‑app content and eliminated misattribution from channels like Naver and Kakao. As a result, users driven by paid ads increased 23%, web‑to‑app engagement rose 118%, installs were credited correctly, and the annual cost of Journeys was recovered in just two days.

Market Kurly

Byeong Wan Kim

Marketing Lead