Case Study: Leading Australian E-Commerce Marketplace achieves 40% more app downloads with Branch

Leading Australian E-Commerce Marketplace Increases App Downloads by 40% With Branch

Leading Australian E-Commerce Marketplace is an Australia-based online shopping platform with a large range of lifestyle products and a popular mobile app. Its challenge was not initial app traction, but converting more existing mobile website shoppers into app users, since app customers delivered higher conversion rates, revenue per session, AOV, and LTV.

Branch solved this with its deep linking platform and personalized smart web banners, called Journeys, using deferred deep linking to route users from the mobile website to the same content in the app or to the app store if needed. With Branch, the company achieved a 40% increase in app downloads, 1M+ Play Store downloads, and 436K App Store ratings, while also improving conversions, LTV, and marketing segmentation.