Case Study: Kentucky Fried Chicken achieves 85% more app installs with Branch QR codes

Kentucky Fried Chicken drives 85% more app installs with Branch

Kentucky Fried Chicken (KFC) faced the challenge of driving awareness and adoption for its new mobile app and home delivery service in the UK. To promote this new offering in a cost-effective way that captured public attention, KFC partnered with Branch to implement a QR code strategy as part of an innovative pop-up pub campaign.

Using the Branch platform to power and track its QR codes, KFC created a seamless user journey that directed pub visitors to install the app and then brought them directly to relevant content. This Branch-powered solution was highly successful, driving an 85% uplift in app installs and over 1,000 scans in the first three days, making it KFC's most effective QR code campaign.

Kentucky Fried Chicken