Case Study: Jora achieves 80% more app installs with Branch Journeys

Jora Makes Job Searching Easier with Optimised Web-to-App Experiences

Jora Jobs, an Australia-based job search engine operating in 36 countries, launched a native app in 2018 to make job hunting faster and more personalized. Their challenge was to grow app installs and convert mobile web users to app downloads while avoiding engineering overhead for creative campaigns and deep linking to specific job listings.

Jora implemented Branch Journeys with deferred deep linking — serving full-page interstitials from web search results that route users to the app store and, after install, open the same job listing in the app. The team could publish creatives and run A/B tests without dev support across three apps and 36 countries, yielding an 80% increase in installs, ~2x improvement in campaign performance, Day 1 retention +2% (Day 7 +1%).

Jora

Fabio Hanashiro

Marketing Consultant