Case Study: Jersey Mike's Achieves 27% YoY Growth in Active Users with Branch

Jersey Mike’s Increases Monthly Active Users by 27% YoY With Branch

Jersey Mike’s, the fast-casual sandwich chain with more than 2,500 locations, wanted a better way to understand its digital customers and which marketing channels were driving app engagement and growth. To solve this, the company partnered with Branch for mobile linking and measurement, including tools like Quick Links, Journeys, deep links, and Branch’s mobile measurement platform.

With Branch, Jersey Mike’s improved attribution across paid, organic social, SMS, push, and in-app campaigns, helping the team optimize marketing and create smoother customer journeys. The results included a 43% increase in app installs during the 2022 Month of Giving, 13% of May app purchases coming from the “Free Delivery Tuesday” campaign, and a 27% year-over-year increase in monthly active users.

Jersey Mike's

Kelly McGee

Director of Digital Marketing