Case Study: Instacart achieves 6x increase in purchases from email with Branch Universal Email

Instacart grows conversions from email 6x with deep links

Instacart, the leading grocery delivery app, discovered that links in their marketing emails were sending mobile users to the mobile web instead of their app—even though roughly 70% of email opens and clicks happened on mobile. That experience produced a subpar conversion-to-purchase rate below 1%, so they needed a reliable way to route email clicks directly into the app and improve attribution.

By deploying Branch’s Universal Email (Universal Links and deep linking to specific in-app product pages), Instacart routed users straight into the app, gained robust cross-channel attribution and analytics, and eliminated link edge cases. The result: click-to-purchase rose from under 1% to 6% (a 6x increase) and app engagement from email climbed to about 30%.

Instacart

Max Mullen

Co-Founder