Case Study: MakeMyTrip achieves 15% higher one-day app retention and improved web-to-app conversions with Branch

India's Largest Online Travel Company Uses Branch to Power Web-to-App Conversions

MakeMyTrip, India’s largest online travel company, aimed to grow its mobile app by converting mobile web users into app users. In a highly competitive market with rapidly rising smartphone usage, the company needed a seamless web-to-app transition to reduce drop-offs and capture install and click data.

By integrating Branch’s deep linking and Journeys, MakeMyTrip added a small interstitial and a simple green button on mobile web that generates contextual deep links to the exact content in the app, letting users resume bookings and access app-only offers. The change increased time-in-app for deep-linked users by 197% and improved retention by 15% (one-day), 13% (one-week) and 12% (one-month).

MakeMyTrip