Case Study: EazyDiner boosts app re-engagement and referrals with Branch

How to Re-Engage Existing Mobile App Users Using Referrals

EazyDiner, India’s largest restaurant and table booking app, wanted to re-engage existing mobile app users and turn them into advocates through a smoother referral experience. Using Branch’s mobile linking platform, EazyDiner enabled users to share trackable referral links via social media, email, or text, while ensuring invited users were routed to the right destination whether they already had the app or needed to download it.

Branch helped EazyDiner create a seamless, deep-linked referral program that carried link data from web to app and tracked every click, install, and conversion. As a result, both the referrer and referee received a Rs.300 dining voucher after sign-up, improving user engagement and making referral performance measurable for the brand.

EazyDiner