Case Study: Quick-Service Restaurant achieves 20% more app installs and 2.6× monthly attributed purchases with Branch's QR Code Generator

How This QSR Drove App Growth and Revenue From a Previously Untapped Channel

A national quick‑service restaurant chain with more than 430 locations, ~19,000 employees and high weekly traffic to its site wanted to turn desktop visitors into app users to enable mobile ordering, loyalty and better attribution. Their existing desktop app CTA forced 20% of clickers to manually find the app in a store, creating a dead end and leaving a valuable channel unmeasured.

Branch implemented a deep‑linking QR code on the desktop site that routed scanners to the App Store/Play Store and into the app experience while capturing attribution. In the first two months, over 60% of QR scans led to in‑app sessions, more than 10% produced in‑app transactions, overall installs rose 20%, and monthly attributed purchases grew over 2.6×.