Case Study: OSN+ achieves seamless auto-login and stronger attribution with Branch

How Streaming Service OSN+ Optimized User Journeys With Auto-Login

OSN+, the premier streaming service in the Middle East and North Africa, needed help fixing fragmented user journeys and limited campaign measurement. Before working with Branch, deep links often sent users to the wrong place and the team lacked visibility into web and TV-to-app performance, making it hard to measure ROI and optimize acquisition costs.

Branch implemented deep links, attribution tools, and auto-login QR codes to streamline the TV login experience and improve cross-device journeys. The result was a smoother experience for more than 2 million users, fewer login-related support issues, and better measurement across campaigns; in 2024, 57% of new subscribers and 22% of new users came from owned channels.

OSN+

Mohammed Ogaily

Vice President Product