Case Study: Redfin achieves 10% higher 7-day retention by converting mobile web traffic to app users with Branch's Smart Banner

How Redfin Uses Smart Banners to Convert Web Traffic

Redfin, a real-estate search platform with a highly rated mobile app, needed a way to move mobile web visitors into its app without disrupting their browsing experience or forcing them to the app homepage. Although the app offered a superior on‑the‑go experience, Redfin wanted a seamless path that preserved the specific listings users were viewing on the mobile site.

By implementing Branch’s deep‑linked Smart Banner, Redfin prompts mobile web users to open or install the app and then immediately routes them back to the exact content they were viewing. This seamless flow improved engagement and drove measurable gains: users acquired via the Smart Banner show 10% higher 7‑day retention versus other channels, and Redfin now tracks installs from browsers and pinpoints where the banner is most effective.

Redfin