Case Study: PUMA achieves 8K more app users in 25 days with Branch

How PUMA Turned Web Traffic Into 8K More App Users in 25 Days

PUMA, the global sports brand, wanted to turn holiday mobile web traffic into app users for its 25 Days of PUMA campaign and boost revenue with app-exclusive offers. To do that, PUMA worked with Branch using Branch Journeys smart banners, aiming to create a seamless web-to-app experience without hurting the shopping journey.

Branch implemented full-page interstitial banners on PUMA’s U.S. site, with A/B testing, real-time optimization, and quick creative updates using existing assets. The campaign drove 8,000 app installs in 25 days, achieved a 4.38% view-to-click rate—more than double the average—and attributed 12% of non-paid revenue, making Branch a major driver of PUMA’s app adoption and revenue growth.

PUMA

Tony Fong

Senior Marketing Manager