Case Study: PatPat achieves 4X cross-platform user growth with Branch

How PatPat Quadrupled its Cross-Platform Users with Branch

PatPat, a shopping platform for moms founded in 2014, needed to better identify and measure users who move between mobile web, app, desktop, social, email and other channels. The team struggled to track cross-platform activity and deliver a seamless experience that would increase engagement and revenue, and wanted to grow organically rather than rely solely on paid advertising.

Using Branch Journeys and deferred deep linking, PatPat serves personalized web-to-app banners that route mobile web users to the exact in-app product they were viewing while preserving click context through install. This approach boosted visibility into cross-platform behavior, maximized organic app acquisition, and produced a 4X increase in cross-platform users and a 34.33% click-to-install rate from Journeys.

PatPat

Ken Gao

Founder & COO