Case Study: MyFitnessPal reduces CAC and scales spend with Branch

How MyFitnessPal Optimized Marketing Spend and Reduced CAC With Branch

MyFitnessPal, the health and fitness app used by nearly 200 million members, needed a reliable way to attribute user acquisition and track media performance as digital marketing data became harder to access. It partnered with Branch for a one-stop solution for attribution and channel tracking to better understand subscriber acquisition, retention, and campaign effectiveness.

Branch provided MyFitnessPal with linking, measurement, and analytics tools including Quick Links, Universal Ads, QR codes, and Journeys smart banners to connect users from social, paid media, direct mail, and web to the app. With Branch’s real-time attribution insights, MyFitnessPal reduced customer acquisition cost by 4% year over year while increasing spend by 20%, helping the team make faster data-driven marketing decisions.

MyFitnessPal

Mansi Sharma

VP, Brand, Growth & Lifecycle Marketing