Case Study: Anghami achieves 218% growth in owned-channel user acquisition with Branch

How Music Streaming Platform Anghami Drove 218% User Acquisition Growth Through Owned Channels

Anghami, a leading music streaming platform in the MENA region, needed a better way to connect user journeys across web, social, email, and app experiences while accurately measuring marketing impact. Before using Branch, the company struggled to unify touchpoints and reduce drop-offs in complex sign-up and subscription flows, making it hard to see what drove conversions.

Using Branch deep links and analytics, Anghami unified its user experience across channels, simplified subscription sharing and management, and improved web-to-app journeys. With Branch, Anghami achieved a 222% increase in attributed new users, 218% growth in new users acquired through owned channels, and a 149% rise in subscriptions driven by user sharing.

Anghami