Case Study: Tunaiku achieves 23% higher app downloads with Branch

How Lending App Tunaiku Grew App Downloads by 23% With Branch Attribution

Tunaiku, Indonesia’s digital loan platform from Amar Bank, needed clearer attribution and better fraud protection as it scaled user acquisition. Inconsistent paid-channel reporting, limited organic visibility, and deceptive installs made it hard to measure performance and allocate marketing spend effectively, prompting Tunaiku to turn to Branch and its attribution tools.

Branch implemented standardized attribution across ad networks, deep links for owned and organic channels, and advanced fraud detection rules to create a single source of truth for marketing performance. As a result, Tunaiku increased app downloads by 23% year over year, grew new users by 11%, and reduced CPA and cost per disbursement by 15%–20%, improving ROI and overall marketing efficiency.

Tunaiku

Tarmizi Haryono

Head of Growth & Performance Marketing