Case Study: GoMechanic achieves 137% more orders with Branch

How GoMechanic’s Strategic Partnership With Branch Helped Them Drive a 137% Increase in Orders

GoMechanic, India’s first technology-enabled automobile service network, wanted to grow app-driven orders while solving challenges like cart abandonment, a weak LTV-to-CAC ratio, and complex cross-channel attribution. To support its mobile-first growth strategy, GoMechanic partnered with Branch to unify deep linking and attribution across web, social, email, SMS, push notifications, referrals, WhatsApp, QR codes, and paid ads.

With Branch, GoMechanic created seamless journeys from every channel into the app, tracked conversions more accurately, and re-engaged users with personalized deep-linked campaigns. The results included a 137% increase in orders, doubled monthly active users compared with the prior four months, higher retention across cohorts, and a 15% lift in conversions from Branch-powered push notifications.

GoMechanic

Aakash Goyal

AVP - Marketing