Case Study: Fynd achieves 1M app downloads in 30 days and lowers CAC with Branch

How Fynd Increased Their App Downloads in a Single Month

Fynd, an Indian fashion eCommerce startup, faced the common mobile-growth challenge of rapidly scaling app downloads in a highly competitive market without a large marketing budget. With about 100k initial downloads, they needed a cost-effective way to acquire high-quality users and drive purchases.

Fynd launched a refer‑and‑earn program (INR 200 cashback for both referrer and referee) combined with deep‑link personalized onboarding that removed manual referral codes and delivered a contextual first screen. In 30 days this approach drove roughly 900k additional app installs (taking them to ~1M), dramatically lowered CAC and cost‑per‑user, and produced referral users who were twice as likely to convert to purchase versus paid channels.

Fynd

Ronak Modi

Product Growth Manager