Case Study: Funstage achieves higher player engagement and retention with Branch

How Funstage and Platogo Use 1M+ Deep Links a Month To Drive Unmatched Player Loyalty

Funstage, a publisher of social casino games behind apps like Slotpark and Gaminator, needed a way to make every player interaction seamless across devices while reducing login friction, improving reward delivery, and encouraging organic sharing. To solve this, Funstage and its developer Platogo used Branch deep links and the Branch API to support passwordless logins, voucher campaigns, social sharing, and app-to-app navigation.

With Branch, Funstage created a fully integrated deep linking strategy that automatically routes players back into the app, enables instant bonus redemption, and powers referral and screenshot-sharing features. The results include over 1 million deep links generated each month and more than 200 million annual app opens from Branch links, helping Funstage boost engagement, retention, and organic growth.

Funstage