Case Study: Flipkart achieves 50x ROAS and $10M GMV with Branch Discovery Ads

How Flipkart drove 50x ROAS and $10M GMV with Discovery Ads

Flipkart, one of India’s largest e-commerce platforms, wanted to boost meaningful engagement from high-intent users and increase GMV by driving repeat purchases and higher-value orders. Despite a strong app and organic presence, Flipkart needed smarter targeting and conversion-focused advertising, and turned to Branch and its Discovery Ads solution.

Branch implemented Discovery Ads with seamless deep linking and intelligent audience targeting, including competition targeting and A/B testing of creatives to improve performance. The campaign delivered more than 50x ROAS, $10M in monthly GMV, 30,000+ orders per day, and an 85% click-to-open rate, helping Branch drive high-intent traffic efficiently into the Flipkart app.

Flipkart

Rahul Agarwal

Affiliate & Influencers Partnerships