Case Study: BukuKas achieves rapid merchant growth and better attribution with Branch

How Financial Management App BukuKas Achieves Growth: An Interview with Co-founder Lorenzo Peracchione

BukuKas, a financial management and digital ledger app for small business owners in Indonesia and Southeast Asia, was focused on helping merchants go digital, improve bookkeeping, and manage cash flow more effectively. As the company scaled rapidly during COVID-19 and faced the challenge of identifying users across multiple channels, it needed a stronger foundation for attribution and cohesive marketing.

Branch provided mobile attribution and deep linking capabilities for BukuKas, helping the team stitch together non-linear customer journeys and run more coordinated campaigns. With Branch, BukuKas grew its merchant base 25x since the start of the pandemic, at a 54% CMGR, while improving visibility into user behavior and supporting more effective retargeting and campaign management.

BukuKas

Lorenzo Peracchione

Co-Founded