Case Study: Blibli (Indonesia's largest trusted online mall) achieves 10X increase in attributed affiliate sales with Branch

How Blibli, the largest trusted online mall in Indonesia, secured a 10X increase in affiliate sales with Branch

Blibli, Indonesia’s largest trusted online mall (founded 2011, serving B2B, B2C and B2B2C with 100,000+ partners), wanted to grow performance-driven channels by driving users into its mobile app via affiliate marketing. They needed seamless deep linking, accurate cross-platform attribution for in-app conversions, and a trusted partner to automate postbacks and minimize manual optimization and payouts.

By partnering with Branch and using standardized link routing, pre-defined postbacks, and deep links into the app, Blibli unlocked reliable app tracking and tied in-app events back to specific affiliates. The result: attributed GMV from affiliate campaigns grew over 150%, some partners saw a 10X increase in attributed sales, and certain marketplace partners experienced more than 30X growth—giving Blibli the confidence to scale an app-first strategy.

Blibli

Collin Dion Agata

Lead Product Manager