Case Study: Aha Cut reduces fraudulent installs and grows organic subscriptions with Branch

How Aha Cut Fraudulent Installs by 82% and Increased Organic Subscriptions by 17%

Aha Cut, a Telugu on-demand video streaming platform, was facing high levels of fraudulent app installs and weak visibility into the performance of its organic and owned channels. With many installs unattributed and paid acquisition costs rising, Aha Cut needed a way to reduce fraud and better understand which channels were driving real subscriptions using Branch.

Aha Cut implemented Branch’s fraud detection features and Quick Links for cross-channel attribution across push, SMS, WhatsApp, email, social media, and in-app messages. With Branch, Aha Cut reduced fraudulent installs by 82% and fraudulent clicks by 80%, increased subscriptions from owned channels by 17%, improved non-paid attribution by 30%, and cut WhatsApp and SMS spend by 10%.

Aha Cut

Santhosh Kumar Reddy Thelukuntla

Head of Retention and Business Strategy