Case Study: HotelTonight achieves higher conversions and bookings with Branch

HotelTonight Wins First Place for Branch-linked Marketing Campaigns

HotelTonight, a mobile-first hotel-booking app, was looking for a better way to run search campaigns in a competitive hospitality market. Using Branch and its deep linking technology, the company needed to improve onboarding and guide users more effectively from ads into the right in-app content.

Branch implemented deferred deep linking so users could be routed directly into the app or to the App Store, then taken to the exact content tied to their search. The result was an 18% lift in install-to-booking conversion, plus a 94% increase in bookings, 80% more installs, and 99% higher revenue month over month.

Hotel Tonight

Chris Creel

Head of Search / Growth Marketing