Case Study: hipages achieves 10% increase in app installs and 11% more monthly job postings with Branch

Hipages Boosts App Installs and Engagement Through Frictionless Cross-Platform Experiences

hipages, Australia’s leading platform for hiring tradies, wanted to drive more users into its app because app users were likelier to reuse the service. A small product team faced a broken experience across email and mobile web, limited attribution data, and insufficient engineering capacity to build an in-house solution to convert and re-engage users.

hipages implemented Branch’s deep linking and Journeys (integrated with Mandrill) to create seamless email-to-app and web-to-app flows, enable marketer-led A/B testing, and gain clear campaign attribution. The results included a 55% click-to-install rate from personalized interstitials, a 10% increase in web users installing the app, and an 11% rise in monthly job postings from deep-linked transactional emails.

HiPages

Demetris Farmakalidis

Lead Product Manager