Case Study: GoMechanic achieves 60% referral conversion rate with Branch

GoMechanic leveraged Branch to drive 60% referral conversion rate

GoMechanic is an India-based car-service startup with 900+ workshops across 100+ cities that offers services from routine maintenance to diagnostics and memberships. To monetize their existing customer base, drive acquisition and re-engagement, and scale globally, the team leaned heavily on referrals but ran into challenges like misattribution, a multi-step referral journey that added friction, lack of personalization, and scalability constraints.

GoMechanic partnered with Branch for reliable deep linking and unified attribution, enabling one-click sharing across channels, correct routing after install, preservation of referral incentives, and actionable campaign insights. The results exceeded expectations: a 50% higher referral click-to-install rate, 33% higher first-payment rate, a 60% referral install-to-purchase conversion rate, and a 2% increase in average daily order contribution — unlocking scalable, personalized growth.

GoMechanic

Ankur Kulshrestha

Senior Marketing Manager