Case Study: GOAT (sneaker marketplace) achieves 1.5M users and 10x GMV growth with Branch deep links

GOAT Leverages Deep Linking to Drive Users, AOV, and Revenue

GOAT is a mobile‑first sneaker resale marketplace founded in 2015 to solve rampant counterfeits. It pioneered a “ship‑to‑verify” model that vets sellers and authenticates every pair before buyer payment, and it simplified the buying experience on mobile by showing a single lowest price per size and reducing traditional marketplace friction.

GOAT paired that product approach with Branch deep links, targeted pushes and emails to create seamless cross‑device journeys and boost engagement. The result: rapid growth to 1.5M members in under two years, 10x GMV growth since spring 2016, an AOV of $330, and click‑to‑install rates of ~40% from web and ~48% from social.

GOAT

Sen Sugano

Vice President of Marketing