Case Study: Fortune 500 Software Company achieves cleaner data and higher link creation with Branch LinkHub

Fortune 500 Software Company Streamlines Deep Link Management at Scale

Fortune 500 Software Company, a leading software company with a large app portfolio and many campaigns, needed a better way to manage deep link parameters at scale. Its teams struggled to consistently enforce approved analytics tags across apps, which led to misassigned or blank link parameters and made it hard to maintain clean attribution data.

To solve this, Fortune 500 Software Company implemented Branch’s LinkHub enterprise link management solution with Link Templates to standardize link creation and governance. Branch helped streamline workflows, reduce manual effort, improve collaboration, and clean up analytics data, resulting in increased link creation, stronger attribution coverage, and greater confidence in data-driven decisions.